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Some Underrated Brands to Keep on Your Radar

Some Underrated Brands to Keep on Your Radar

Part 2!

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R Jain
Feb 05, 2025
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Rucheka's Substack
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Some Underrated Brands to Keep on Your Radar
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When it comes to fashion, I believe less is more, but it should always feel elevated and timeless. The brands I’m highlighting today do just that—offering high-quality pieces that prioritise comfort, fit, and craftsmanship. If you're looking for pieces that not only last but also bring a unique touch to minimalist design, these are the brands worth exploring.

Studio Nicholson: I’ve mentioned Studio Nicholson before, and for good reason—it’s genuinely one of my favourite brands. There isn’t a single piece they’ve produced that I haven’t been drawn to, as each one is crafted to perfection. I really admire the founder’s approach: taking everyday garments and elevating them through exceptional quality and craftsmanship. What stands out most is their rigorous design process, which involves 4-5 fitting sessions for each piece. It’s this attention to detail that you can really feel when wearing their clothes.

My picks: Holin trench, Fiore jumper, Pleated trousers, a TRR find for a great price!

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